Stopping off in Boston for 24 hours, helping to choose new office space. Here are the things to consider when selecting a new location for your PR firm:
- Size - obviously needs to accommodate growth without undue financial burden during ramp up
- Lease length - shorter means greater flexibility but lower incentive to spend on fit out
- Building type - often a trade off between good building systems and character
- Shape - PR firms need open plan space, good meeting rooms and some private offices
- Quality - balance between staff requirements and the client's expectations (they're paying)
- Location - near the media and analysts, not too far from clients
- Logistics - has to be easy for staff to get to, with plenty of public transport
- Surroundings - best if it's near bars, restaurants etc where the team can socialize and entertain
- Views - they've all got them but what is it of?
- Safety - don't want to run the gauntlet just getting to work
- Landlord - reputable? Helpful? Solvent?
- Competitors - close but not in the same building
- Lease - detailed without being onerous (but most are fairly onerous it has to be said)
- Timing - don't want too much overlap and needs to be ready when you are
- Price - it all boils down to this when it comes down to it
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