BBC: Internet users make up their minds about the quality of a website in the blink of an eye, a study shows. Researchers found that the brain makes decisions in just a twentieth of a second of viewing a webpage. ... If people believe a website looks good, then this positive quality will spread to other areas, such as the website's content. Since people like to be right, they will continue to use the website that made a good first impression, as this will further confirm that their initial decision was a good one.
In that case, I assume the same is true of blogs.
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